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Why was DocTrax developed?

Precision Marketing has been partnering with medical practices throughout the Northeast since 2000. In that time, we have had the opportunity to work with both small and large practices across a wide variety of health care specialties. While each client’s marketing requirements are unique, we have discovered several operational inefficiencies that a majority of practices have in common. The most significant of those issues is a lack of analytical referral tracking data. We developed DocTrax as a solution to that issue.

Why is referral tracking so important?

Whether they use marketing personnel, relationships with other providers or even traditional advertising to grow their business, every practice understands the importance of bringing in new patients. But you would be surprised to find out how many practice owners and managers cannot provide even the most basic analysis of what works for them and what does not. Who are your best marketing people? What relationships with other providers are the most valuable to you? Which advertising campaigns are really paying off? Referral tracking is so important because it provides the answers to these questions and a lot more.

Why is DocTrax the best referral tracking program available?

More than a decade of experience working with practices to build their referral base gave Precision Marketing a unique perspective on the data and solutions that a great tracking program needed to provide. That perspective helped us develop an application that allows practices to review everything they need to know about incoming referrals in a single, easy to understand interface. DocTrax is the best referral tracking program because it is built upon more than 10 years of experience helping practices just like yours.

Why should I start using DocTrax today?

Referral tracking is no different than any other statistical analysis. The more data you have to look at, the better the resulting picture will be. You are spending time, money and energy to grow your practice. You should start using DocTrax today so that you can begin collecting the information required to help you maximize the results of those efforts.

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